Will the price ever go up?

No. $59/mo is the rate, and it stays $59. If we ever raise the price for new customers, existing customers keep paying $59. We put this in writing.

How does the calendar sync work?

Your site's calendar stays in sync with Airbnb, VRBO, and Booking.com automatically. Bookings on any platform block the dates everywhere. We configure it before launch and keep it running. There's no separate tool to set up, log into, or pay for.

What is RentalCal Pro?

RentalCal is the direct-booking platform we built. It powers the booking tools behind your website: calendar syncing, direct reservations, and payments. RentalCal Pro is included with every The Direct Studio website, and we configure it for you as part of your subscription. There is nothing separate to sign up for or pay.

What payment methods do you accept?

Credit card or bank transfer. Billed monthly on the same date you signed up.

Are there any hidden fees?

No. Your site, hosting, SSL, domain, business email, RentalCal Pro, calendar sync, payment setup, updates, and support are all in the $59. One bill, and no booking platform or other software subscription on top of it. The only outside cost is the standard card processing fee on each booking, charged directly to you by the card processor, same as on any platform.

Do I need to buy a domain or email separately?

No. We buy your domain, register it in your name, and set up a business email address on it, like hello@yourrental.com. Both are part of the $59, and there's nothing for you to sign up for or renew.

Do you offer discounts for multiple properties?

Right now we focus on single-property hosts. If you have 2-5 properties, email us and we may be able to work something out.

What if I want more than what's included?

Most hosts don't. If you have a specific need (custom integrations, advanced analytics, multi-language), email us and we'll scope it out.

Pricing

One plan. One price. No surprises.

We don't do tiers, setup fees, or sales calls. One bill covers everything. Here's exactly what it costs.

One plan, everything included

$59/month

Flat. Forever. No surprise tiers.

One bill covers all of it, booking platform included. There’s no other software subscription on top, and no DIY. You manage your property. We manage your direct-booking website.

Boostly, the best-known done-for-you service in this niche, charges a $3,000-$6,000 setup fee on top of $97/mo, and publishes a build timeline of about 30 days. We’re $59/mo, no setup fee, live in 7 days.

Custom direct-booking website, built and launched in 7 days
Custom design around your property and photos
RentalCal Pro includedIncluded
Calendar sync with Airbnb, VRBO, Booking.com
Direct booking tools: instant book, requests, and inquiries
Guest card payments, straight to your bank
Your own domain, bought and set up for youIncluded
Business email on your domainIncluded
Hosting and SSL
Unlimited website updates. Send us new photos, rates, or copy anytime
Technical maintenance and troubleshooting
Personal support from Cole and Caitie, 24-hour response

Build my site

No setup fee · No contract · Cancel anytime

Calculate your savings

See what you'd save with direct bookings

Your annual rental income:

If you book through Airbnb only

$45,000

Annual rental income

−$6,975

Lost to Airbnb's 15.5% fee

$38,025

What you keep

The Direct Studio + Airbnb

$45,000

Annual rental income

−$2,093

70% direct = $4,883 saved

−$708

Annual cost of The Direct Studio

$42,200

What you keep

That's $4,175 more in your pocket every year.

Based on AirDNA data showing the average US vacation rental earns approximately $44,000 per year. Most hosts shift 30-50% of bookings to direct within 6 months.

Included

Everything you need.Nothing you don’t.

One simple plan, one bill. We design it, build it, configure the booking platform, connect your calendars and payments, set up your domain and email, host it, and keep it updated. Nothing else to buy, nothing to DIY.

Booking & calendar

RentalCal Pro included, configured for you
Two-way calendar sync with Airbnb, VRBO, Booking.com
Live availability calendar on your site
Conflict detection (no double bookings)
Instant book, request to book, or inquiry. Your call
Custom minimum and maximum night rules
Seasonal pricing and special-date rates
Cleaning fees, taxes, and custom fees
Owner-stay date blocking

Payments & guests

Secure card checkout, fully integrated
Direct payouts to your bank on a regular schedule
Automatic guest confirmation emails
Guest contact details captured for your records
No platform commission, ever
Refunds and modifications under your control

Site & support

Custom design around your property
Mobile-first, fast, SEO-ready build
Your own domain, bought and set up for you
Business email on your domain
Hosting and SSL
Unlimited updates: send us new photos, rates, or copy anytime
Technical maintenance and troubleshooting
Personal email support, 24-hour response
Your content and guest data, always exportable

What's not included

We're not trying to nickel and dime you.

A few things sit outside our plan. We'd rather tell you up front than surprise you later.

Card processing fees (~2.9% + $0.30/booking)
The card processor charges this directly, not us. It's the standard rate for accepting credit cards anywhere online.
Photography (optional)
If your photos aren't strong enough, we can recommend a local photographer. Most hosts use what they already have.
The site itself, after cancellation
The website is a subscription, like Squarespace or Lodgify. If you cancel, the site goes offline at the end of your billing period. Your domain, content, photos, and guest data are always yours, and we export them so you can take them anywhere.

Compared to others

How our pricing stacks up

Feature	The Direct Studio	Lodgify	Hostfully	Boostly	Airbnb only
Setup cost	$0	$0	$0	$3,000-$6,000	$0
Monthly cost	$59	$14-$73+	$109+	Quote only + PMS (~$40+)	$0
Site built for you	Yes	DIY	DIY	Yes	n/a
Booking fees	0%	0% on Pro+, 1.9% on Starter	Varies by plan	0%	15.5% per booking
Requires separate PMS	No	No	No	Yes	n/a
Time to launch	7 days	DIY (varies)	DIY (varies)	30-35 days	n/a

Boostly figures verified August 2026 from their own sites: $3,000-$6,000 setup plus $97/mo, and a published build timeline of roughly 30 to 35 days. Lodgify and Hostfully figures verified May 2026 from each company’s published materials. Hostfully’s booking fees vary by plan tier; contact them for specifics. Boostly requires integration with a separate property management system (OwnerRez, Hostfully, etc.) at additional cost. Airbnb’s 15.5% is the single host-paid service fee it is moving all hosts onto during 2026, replacing the old split of roughly 3% from the host and 14% or so from the guest.

Zero risk

If it doesn't work, walk away.

No contract

Month-to-month. Cancel anytime, for any reason.

Your data is yours

Cancel anytime. We'll export your photos, content, and guest list. The site is part of your subscription.

First-month refund

If you don't love your site after 30 days, we'll refund the first month.

Pricing questions

Pricing questions hosts ask

Will the price ever go up?: No. $59/mo is the rate, and it stays $59. If we ever raise the price for new customers, existing customers keep paying $59. We put this in writing.
How does the calendar sync work?: Your site's calendar stays in sync with Airbnb, VRBO, and Booking.com automatically. Bookings on any platform block the dates everywhere. We configure it before launch and keep it running. There's no separate tool to set up, log into, or pay for.
What is RentalCal Pro?: RentalCal is the direct-booking platform we built. It powers the booking tools behind your website: calendar syncing, direct reservations, and payments. RentalCal Pro is included with every The Direct Studio website, and we configure it for you as part of your subscription. There is nothing separate to sign up for or pay.
What payment methods do you accept?: Credit card or bank transfer. Billed monthly on the same date you signed up.
Are there any hidden fees?: No. Your site, hosting, SSL, domain, business email, RentalCal Pro, calendar sync, payment setup, updates, and support are all in the $59. One bill, and no booking platform or other software subscription on top of it. The only outside cost is the standard card processing fee on each booking, charged directly to you by the card processor, same as on any platform.
Do I need to buy a domain or email separately?: No. We buy your domain, register it in your name, and set up a business email address on it, like hello@yourrental.com. Both are part of the $59, and there's nothing for you to sign up for or renew.
Do you offer discounts for multiple properties?: Right now we focus on single-property hosts. If you have 2-5 properties, email us and we may be able to work something out.
What if I want more than what's included?: Most hosts don't. If you have a specific need (custom integrations, advanced analytics, multi-language), email us and we'll scope it out.

Stop overthinking it. Start saving.

$59/month flat, one bill. Your domain, business email, calendar sync, and guest payments are all part of it. No setup fee. Cancel anytime.

See if we're a fit

Most hosts save more than they spend in their first month.