If you book through Airbnb only
$45,000
Annual rental income
−$6,750
Lost to 15% Airbnb fees
$38,250
What you keep
Pricing
We don't do tiers, setup fees, or sales calls. One bill covers everything. Here's exactly what it costs.
$59/month
Flat. Forever. No surprise tiers.
One bill covers all of it. There’s no booking platform or other software subscription on top.
Boostly, the best-known done-for-you service in this niche, charges a $3,000-$6,000 setup fee before any subscription, and takes 8-12 weeks. We’re $59/mo, no setup fee, live in 7 days.
No setup fee · No contract · Cancel anytime
Calculate your savings
$45,000
Annual rental income
−$6,750
Lost to 15% Airbnb fees
$38,250
What you keep
$45,000
Annual rental income
−$2,025
70% direct = $4,725 saved
−$708
Annual cost of The Direct Studio
$42,267
What you keep
That's $4,017 more in your pocket every year.
Based on AirDNA data showing the average US vacation rental earns approximately $44,000 per year. Most hosts shift 30-50% of bookings to direct within 6 months.
Included
One simple plan, one bill. We handle the build, your domain, your email, the hosting, the calendar sync, and the updates. Nothing else to buy.
What's not included
A few things sit outside our plan. We'd rather tell you up front than surprise you later.
The card processor charges this directly, not us. It's the standard rate for accepting credit cards anywhere online.
If your photos aren't strong enough, we can recommend a local photographer. Most hosts use what they already have.
The website is a subscription, like Squarespace or Lodgify. If you cancel, the site goes offline at the end of your billing period. Your domain, content, photos, and guest data are always yours, and we export them so you can take them anywhere.
Compared to others
| Feature | The Direct Studio | Lodgify | Hostfully | Boostly | Airbnb only |
|---|---|---|---|---|---|
| Setup cost | $0 | $0 | $0 | $3,000-$6,000 | $0 |
| Monthly cost | $59 | $14-$73+ | $109+ | Quote only + PMS (~$40+) | $0 |
| Site built for you | Yes | DIY | DIY | Yes | n/a |
| Booking fees | 0% | 0% on Pro+, 1.9% on Starter | Varies by plan | 0% | 14-18% combined |
| Requires separate PMS | No | No | No | Yes | n/a |
| Time to launch | 7 days | DIY (varies) | DIY (varies) | 8-12 weeks | n/a |
Boostly figures verified July 2026 from their published FAQ; Boostly does not publish a monthly price, so it is quoted on a sales call. Lodgify, Hostfully, and Airbnb figures verified May 2026 from each company’s published materials. Hostfully’s booking fees vary by plan tier; contact them for specifics. Boostly requires integration with a separate property management system (OwnerRez, Hostfully, etc.) at additional cost. Airbnb’s 14-18% reflects combined host and guest service fees on a typical booking.
Zero risk
Month-to-month. Cancel anytime, for any reason.
Cancel anytime. We'll export your photos, content, and guest list. The site is part of your subscription.
If you don't love your site after 30 days, we'll refund the first month.
Pricing questions
$59/month flat, one bill. Your domain, business email, calendar sync, and guest payments are all part of it. No setup fee. Cancel anytime.
Most hosts save more than they spend in their first month.