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The Direct Studio

Pricing

One plan. One price. No surprises.

We don't do tiers, setup fees, or sales calls. One bill covers everything. Here's exactly what it costs.

One plan, everything included

$59/month

Flat. Forever. No surprise tiers.

One bill covers all of it. There’s no booking platform or other software subscription on top.

Boostly, the best-known done-for-you service in this niche, charges a $3,000-$6,000 setup fee before any subscription, and takes 8-12 weeks. We’re $59/mo, no setup fee, live in 7 days.

  • Custom-designed direct booking site
  • Built and launched in 7 days
  • Calendar sync with Airbnb, VRBO, Booking.comIncluded
  • Guest card payments set up
  • Your own domain, bought and set up for youIncluded
  • Business email on your domainIncluded
  • Free hosting and SSL
  • Mobile-friendly, SEO-ready, fast
  • Unlimited content updates
  • Email support, 24-hour response
Build my site

No setup fee · No contract · Cancel anytime

Calculate your savings

See what you'd save with direct bookings

If you book through Airbnb only


$45,000

Annual rental income

−$6,750

Lost to 15% Airbnb fees


$38,250

What you keep

The Direct Studio + Airbnb


$45,000

Annual rental income

−$2,025

70% direct = $4,725 saved

−$708

Annual cost of The Direct Studio


$42,267

What you keep

That's $4,017 more in your pocket every year.

Based on AirDNA data showing the average US vacation rental earns approximately $44,000 per year. Most hosts shift 30-50% of bookings to direct within 6 months.

Included

Everything you need.Nothing you don’t.

One simple plan, one bill. We handle the build, your domain, your email, the hosting, the calendar sync, and the updates. Nothing else to buy.

Booking & calendar

  • Two-way calendar sync with Airbnb, VRBO, Booking.com
  • Live availability calendar on your site
  • Conflict detection (no double bookings)
  • Custom minimum and maximum night rules
  • Seasonal pricing and special-date rates
  • Cleaning fees, taxes, and custom fees
  • Owner-stay date blocking

Payments & guests

  • Secure card checkout, fully integrated
  • Direct payouts to your bank on a regular schedule
  • Automatic guest confirmation emails
  • Guest contact details captured for your records
  • No platform commission, ever
  • Refunds and modifications under your control

Site & hosting

  • Custom design around your property
  • Mobile-first, fast, SEO-ready build
  • Your own domain, bought and set up for you
  • Business email on your domain
  • Hosting, SSL, and unlimited updates after launch
  • 24-hour email support
  • Your content and guest data, always exportable

What's not included

We're not trying to nickel and dime you.

A few things sit outside our plan. We'd rather tell you up front than surprise you later.

  • Card processing fees (~2.9% + $0.30/booking)

    The card processor charges this directly, not us. It's the standard rate for accepting credit cards anywhere online.

  • Photography (optional)

    If your photos aren't strong enough, we can recommend a local photographer. Most hosts use what they already have.

  • The site itself, after cancellation

    The website is a subscription, like Squarespace or Lodgify. If you cancel, the site goes offline at the end of your billing period. Your domain, content, photos, and guest data are always yours, and we export them so you can take them anywhere.

Compared to others

How our pricing stacks up

FeatureThe Direct StudioLodgifyHostfullyBoostlyAirbnb only
Setup cost$0$0$0$3,000-$6,000$0
Monthly cost$59$14-$73+$109+Quote only + PMS (~$40+)$0
Site built for youYesDIYDIYYesn/a
Booking fees0%0% on Pro+, 1.9% on StarterVaries by plan0%14-18% combined
Requires separate PMSNoNoNoYesn/a
Time to launch7 daysDIY (varies)DIY (varies)8-12 weeksn/a

Boostly figures verified July 2026 from their published FAQ; Boostly does not publish a monthly price, so it is quoted on a sales call. Lodgify, Hostfully, and Airbnb figures verified May 2026 from each company’s published materials. Hostfully’s booking fees vary by plan tier; contact them for specifics. Boostly requires integration with a separate property management system (OwnerRez, Hostfully, etc.) at additional cost. Airbnb’s 14-18% reflects combined host and guest service fees on a typical booking.

Zero risk

If it doesn't work, walk away.

No contract

Month-to-month. Cancel anytime, for any reason.

Your data is yours

Cancel anytime. We'll export your photos, content, and guest list. The site is part of your subscription.

First-month refund

If you don't love your site after 30 days, we'll refund the first month.

Pricing questions

Pricing questions hosts ask

Will the price ever go up?
No. $59/mo is the rate, and it stays $59. If we ever raise the price for new customers, existing customers keep paying $59. We put this in writing.
How does the calendar sync work?
Your site's calendar stays in sync with Airbnb, VRBO, and Booking.com automatically. Bookings on any platform block the dates everywhere. We configure it before launch and keep it running. There's no separate tool to set up, log into, or pay for.
What payment methods do you accept?
Credit card or bank transfer. Billed monthly on the same date you signed up.
Are there any hidden fees?
No. Your site, hosting, SSL, domain, business email, calendar sync, and payment setup are all in the $59. One bill, and no booking platform or other software subscription on top of it. The only outside cost is the standard card processing fee on each booking, charged directly to you by the card processor, same as on any platform.
Do I need to buy a domain or email separately?
No. We buy your domain, register it in your name, and set up a business email address on it, like hello@yourrental.com. Both are part of the $59, and there's nothing for you to sign up for or renew.
Do you offer discounts for multiple properties?
Right now we focus on single-property hosts. If you have 2-5 properties, email us and we may be able to work something out.
What if I want more than what's included?
Most hosts don't. If you have a specific need (custom integrations, advanced analytics, multi-language), email us and we'll scope it out.

Stop overthinking it. Start saving.

$59/month flat, one bill. Your domain, business email, calendar sync, and guest payments are all part of it. No setup fee. Cancel anytime.

Most hosts save more than they spend in their first month.