No contract
Month-to-month. Cancel anytime, for any reason.
Comparison
Looking at Boostly? Here’s how we compare.
Both build done-for-you direct booking sites. The price, the timeline, and what you need underneath are different. The figures below come from each company’s public materials.
Side by side
The Direct Studio vs. Boostly
Both build done-for-you direct booking sites. The price, timeline, and stack underneath are different.
| Feature | The Direct Studio | Boostly |
|---|---|---|
| Setup cost | $0 | $3,000-$6,000 |
| Monthly cost | $59 flat | $97/mo |
| Separate PMS required | No, included | Yes, OwnerRez or Hostfully (~$40+/mo) |
| Time to launch | 7 days | 30-35 days |
| Site built for you | Yes, built around your property | Yes |
| Calendar sync | Included, configured before launch | Through your separate PMS |
| Guest payments | Included, configured before launch | Through your separate PMS |
| Booking fees taken from you | 0% | 0% |
| Content updates | Unlimited, we make the change | Self-serve in their editor |
| Contract | Month-to-month, cancel anytime | Annual contracts common |
| What you pay to start | $59/mo, nothing up front | $3,000-$6,000 up front, then $97/mo plus PMS |
Boostly figures verified August 2026 from Boostly’s own sites: a $3,000-$6,000 one-time setup fee plus $97/mo, and a build timeline theboostly.com states as “approximately 30 days from onboarding” and boostly.co.uk as “most websites go live within 35 days.” Their plans require integration with a separate property management system (OwnerRez, Hostfully, or similar) at additional cost, priced from those vendors’ published rates as of May 2026. Boostly also advertises a 65%-direct-bookings-in-12-months guarantee.
Why hosts pick us instead
- No setup fee. Boostly charges $3,000-$6,000 before your site ships. We don’t.
- No separate PMS. Calendar sync and guest payments are included, along with your domain and a business email on it. You don’t need to buy and configure OwnerRez or Hostfully on top, and there’s no other software subscription beyond the $59.
- 7 days, not 30. We’re a small team that builds one site at a time, end to end. That’s what makes 7 days possible.
- Month-to-month. Cancel anytime. We’ll export your photos, content, and guest list.
None of this is meant to knock Boostly. They were one of the first companies to build sites for vacation rental hosts, and a lot of hosts are happy customers. We built The Direct Studio for the hosts who want something faster, cheaper, and with fewer moving parts underneath.
Zero risk
If it doesn't work, walk away.
Your data is yours
Cancel anytime. We'll export your photos, content, and guest list. The site is part of your subscription.
First-month refund
If you don't love your site after 30 days, we'll refund the first month.
Common questions
Questions hosts ask about switching
- Is Boostly worth it?
- Boostly is a real product with thousands of customers, and it gets hosts off Airbnb. The trade-offs are price and time: $3,000-$6,000 upfront on top of $97/mo, a separate property management system as well (typically OwnerRez or Hostfully at ~$40+/month), and a build they publish at about 30 days. They also back it with a 65%-direct-bookings guarantee, which we don't offer. If you want a site built around your property without the upfront fee, no separate PMS to buy, and a 7-day launch, that's what we built The Direct Studio to do.
- What's the cheaper alternative to Boostly?
- The Direct Studio is $59/month flat, with no setup fee and no separate PMS required. Calendar sync, guest payments, hosting, SSL, your domain, and a business email on it are all included in one bill. A Boostly site starts at $3,000-$6,000 in setup fees alone, before their $97/mo subscription and the PMS they require.
- Does Boostly require a separate PMS?
- Yes. Boostly publishes that their sites need to be connected to a property management system (they recommend OwnerRez or Hostfully) for calendar sync, payments, and reservations. That PMS is a separate subscription and account you have to set up and pay for. The Direct Studio handles calendar sync (with Airbnb, VRBO, and Booking.com) and guest payments directly, with no separate PMS to buy.
- How long does a Boostly build take?
- Boostly publishes a target of about 30 days from onboarding on theboostly.com, and "most websites go live within 35 days" on boostly.co.uk. The Direct Studio delivers a live site in 7 days.
- Will my site look generic compared to Boostly?
- No. Every site is designed around your property, your photos, your location, and your voice, so it reflects your rental instead of looking generic. You can see what we've shipped on our examples page.
- What if I want to switch from Boostly to The Direct Studio?
- Email hello@thedirectstudio.com. We can migrate your content and rebuild your site in 7 days. You'll need to keep your existing Boostly site live until ours launches, then point your domain over and cancel theirs.
Want the same outcome for less?
A custom direct booking site, built for you in 7 days, with your domain and business email included. $59/mo flat, one bill. No setup fee, no separate PMS, cancel anytime.
Free consult, no commitment.